ART DIRECTION, MOCK-UP CREATION & PRINT PRODUCTION

AARP:
Business Transformation Book

To help AARP visually articulate its value proposition and transform its business. I took a revived strategic vision and mapped it out in a book format to curate AARP’s transformation into an authentic, purpose-driven organization. Illustrating these strategies, frameworks, and conceptual ideas became the triumphant conclusion to truly transformational work.