360 CAMPAIGN, BRANDING, PACKAGING, & VIDEOBethesda Softworks
Wolfenstein II: New Colossus
After Wolfenstein: The New Order rebooted the storied franchise with a Nazi hunt through an alternate-history 1960s Europe, Wolfenstein II: The New Colossus brought the over-the-top action and cinematic storytelling to Nazi-occupied America.
“Germericana”
Deliver a full engagement campaign that brought the game’s twisted universe to life. Develop “Germericana,” a striking fusion of Americana and Nazi-German iconography, across every touchpoint.
DELIVERABLES360° Campaign
Strategy & Positioning
Branding & Key Art
Trailers & Video Content
Social Media Campaign
Collector’s Edition–Grand Clio–Best in Class: Packaging
Out-of-Home
MY ROLEEnd-to-End Creative Engagement: Ideated across all touch-points, co-creating scripts, jingles, logos, and treatments for live-action shorts inspired by 1960s TV, twisting familiar period tropes with the game’s dark humor. Owned the brand guidelines and managed illustration vendors to maintain a cohesive, fully-realized world.
Award-Winning Collector’s Edition: Sole designer of the conceptual Collector’s Edition, featuring a GI Joe inspired B.J. Blazkowicz, which earned a Grand Clio for Best in Class: Packaging Design.
Social & Campaign Execution: Directed the social campaign across platforms, ensuring consistency and cultural relevance while maintaining the game’s signature dark tone and Swiss-German design aesthetic.