KEY ART, BRANDING & CAMPAIGNBethesda Softworks:
Fallout 76 “Nuclear Winter”
"Nuclear Winter" was an all-new, 50-player PvP game mode for Fallout 76. It offered a unique take on the "Battle Royale" genre by integrating core Fallout RPG elements, like character customization (PERK cards, SPECIAL), a slower pace, and PvE elements (AI enemies like Deathclaws). Players scavenged for resources, utilized unique mechanics (buildable CAMPs, limited nukes), and battled both each other and the environment in a shrinking play zone, all vying to be the last survivor and become Overseer of Vault 51.
Key art: Nuclear Winter
The objective was to create key art for the new game mode, "Nuclear Winter." The core directive was to emphasize the game mode's distinct "Fallout/RPG" identity over traditional Battle Royale tropes. The art needed to align with Fallout 76's post-launch design system and prominently feature Vault Boy, conveying that "Nuclear Winter" was first and foremost a true Fallout experience
Sat in a room brainstorming and sketching ...
Before nailing it down to 7 ideas we felt were strong enough to move into illustration ...
And worked with an illustrator to bring them to life
Final key art design
All the Easter eggs we put in for fans
Explaining the mode simply and easily to fans
Marketing the new game mode