CAMPAIGN, VISUAL MERCHANDISING, & DIGITAL ACTIVATION Capital One: Café campaign
I engaged with two unique divisions of Capital One (a prominent U.S. financial services corporation), Capital One Travel, which operates as their cardholder booking portal, and Capital One Café, their innovative concept combining a coffee shop with comprehensive banking services.
Our team was tasked to design and execute a compelling, multi-tiered integrated campaignfor Capital One Travel credit card products, encompassing both digital activation and a full physical space takeover across all Café locations nationwide during the month of January.
Travel inspired by you
Recognizing that many perceive travel as inaccessible due to cost or planning complexity, our strategy focused on assuring customers that Capital One makes travel attainable.
It positions Capital One as a partner that provides dynamic tools and perks, giving travelers control over costs and rewards, thereby building confidence.
Our art direction is vibrant and powerful, utilizing bold and unexpected colors to create an inviting, imaginative, and inspirational world, serving as an antidote to the winter blues (January 2026 launch).
Our color-drenched café environments gives customers the inspiration to overcome the initial booking paralysis many face.
DELIVERABLES
Campaign Strategy & Positioning
Activation Branding & Visual Identity
Interactive Digital Activation Experience
Integrated 360° Marketing Campaign
Café Space Takeover & Merchandising Plan
MY ROLE
I served as the end-to-end creative and client lead for this national activation. My responsibilities included:
Strategic Concept to Execution: Drove all creative from initial brainstorming and strategic concept development (collaborating with ACD Copy, Strategist) to final output and production handover.
Design & Experience Direction: Directed a lean design team (Senior Designer, Art Director) in setting the art direction, developing all collateral, designing the UX/UI, establishing style guides, and mapping the full physical café takeover.
Primary Client Liaison: Led all client presentations and conversations, acting as the key point of contact while ensuring alignment with broader account strategy and senior creative leadership.