LOGO REFRESH, BRANDING, ASSET MANAGEMENT, & WEBSITEProject Management Institute
Project Management Institute (PMI) is a global non-profit professional organization empowering over 3 million project management professionals worldwide through certifications, standards, and research.
A critical brand refresh was needed to align with the launch of their new membership platform and website. This also required guidance on an asset management platform and a systematic way to house brand standards.
DELIVERABLES Comprehensive Brand Refresh (System & Architecture)
Brand Strategy & Positioning
Voice & Tone Guidelines
New Website & Membership Platform Design
Brand Portal & Asset Management System
MY ROLEAs the Creative & Project Lead, I orchestrated PMI's comprehensive brand refresh from strategic definition to full implementation. This involved:
Strategic & Creative Direction: Partnered with strategists and copywriters to develop the core brand strategy, positioning, voice, and tone.
Design System Leadership: Directed a lean design team to create and deploy the complete brand system and architecture, collaborating with product design for seamless integration with the new digital platforms.
Brand Asset Management: Spearheaded the selection and implementation of Frontify, PMI's brand asset management platform, and trained their internal team (and ours) for ongoing governance.